Bearacle did not start as a company. It started as a group of people who liked building things and kept showing up to help each other finish them.

Somebody would drop a half-working build into the chat at eleven at night, three people would pull it apart before midnight, and by the weekend it would either be good or quietly dead. Most were quietly dead. That was fine — that was the point. Nobody was paying anybody, nobody owed anybody a roadmap, and the only currency was whether the thing you shipped was any good.

The problem with that arrangement is that it works. After a while, some of those half-finished apps stopped being half-finished. And the moment one of them needed a payment processor, a developer account and a privacy policy with a real legal entity behind it, we ran into a question a group chat cannot answer: who, exactly, owns this?

So: Bearacle LLC

Registered 15 April 2026, at 30 N Gould St Ste N, Sheridan, Wyoming. It is a small studio, not a startup and not an agency. There is no round to raise and no retainer to chase. There is a list of apps we want to exist, and now there is an entity that can sign for them.

What that actually changes, in roughly the order it excited us:

  • We can publish on the App Store and Google Play under one developer identity instead of somebody's personal account.
  • Our privacy policies can name a company, which is what those documents are for.
  • We can take money for software, which is the difference between a hobby and a plan.
  • Someone now has to do bookkeeping. This part excited nobody.

What we are not going to become

Every studio writes this paragraph and then does the opposite, so treat it as a bet you can hold us to rather than a promise.

We are not going to build things we would not install ourselves. We are not going to ship an app whose business model is watching you. We are not going to put an account wall in front of software that has no reason to know who you are — several of the apps on our list will never have a login, because a fuel price and a public toilet do not require a user profile.

And we are not going to grow for the sake of it. The team is small on purpose. Small is how you ship five apps in a year without any of them being bad.

About the bear

Bearacle is bear plus oracle, which sounded clever at 1am and has grown on us since. The bear itself — dark fur, sharp suit, a strip of orange light where the eyes should be — started as a joke someone made in a design channel. We kept it because it is the only mascot we have ever seen that is simultaneously calm and slightly threatening, which is roughly how a good piece of software should feel.

Next: deciding which of the thirty-one ideas on the list actually get built. That post is coming, and it involves cutting twenty-nine of them.