Our website went up today. It is hand-written HTML. There is no framework, no build
step, no node_modules, and no cookie banner — because there are no cookies to ask
you about.
This was not a purity exercise. It was arithmetic. The site is a homepage, a page per app, and the legal pages the stores require. Fifteen or so documents, updated when an app ships. A framework for that would be more code than the content it renders, and it would need upgrading forever.
What it is made of
- One HTML file per page. You can open any of them in an editor and read the whole thing top to bottom.
- Tailwind from a CDN, with a fifteen-line theme block for our colours and fonts.
- A handful of inline scripts — a scroll reveal, an accordion, a lightbox. Each fits on one screen.
- Deployed on Vercel, served at extensionless URLs.
The whole homepage, bear included, is smaller than the JavaScript bundle most marketing sites ship before they render a single word.
The pages nobody links to
Something we decided early: the boring pages get the same treatment as the pretty ones. Every app has a real FAQ, a real privacy policy for each platform, and a page telling you plainly how to delete your account and your data.
Most studios bury those, or host them as a wall of grey text on a free subdomain. They are the pages that matter when someone is worried, which is exactly when a company should look like it is taking the question seriously.
And the bear
The homepage is mostly a very large bear in a suit, lit orange, staring past you. There is an argument that a software studio's homepage should lead with a product screenshot and a value proposition. We tried that. The bear tested better with the only focus group we have, which is us.
Five app pages are up. Two apps are days away from their stores.